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Gp Bullhound Consumer Subscription Software Update Aug 2019 PDF
Top 100 subscription apps grew 34% to $13B in 2020, share of total spend remained the same
techcrunch.com
For B2C companies, net user growth is the key metric. Successful B2C companies increase subscriber acquisition rates with rapid pricing experimentation, increase retention and ARPA by tailoring offerings based on behavioral insights and willingness to pay, and increase capture rates by taming the complexity of electronic payments. Their challenges
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
