Consider the Raccoon
We Ought to Have More Creatures
whitepill.pwThere’s a story behind their name, a thought process behind their color palette and an award-winning designer behind their logo. Such is the case for many of the eccentric team names filling the minor leagues and collegiate summer leagues in recent years. The magic lies in the quirks that tie the clubs to their communities. The fun comes from the w... See more
From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
If you follow baseball or if your algorithm has decided you like livestock, you may have encountered McCreamy, the muscular mascot of the Danville Dairy Daddies.