Finding the courage and vulnerability to admit you can do better and being willing to change and learn are all it takes to get started.

It's about building a company, products and services with deep regard for the customer while engaging with, and taking care of, all stakeholders in your ecosystem.

What are the communities that you impact? How do you engage with them? How do you work with them so everybody wins? How do they become your most powerful advocates so you never have to adopt push- and mass-marketing tactics ever again?

'What's so broken in my industry that it needs fixing?' Then go fix it.

Thankfully, leaders are beginning to recognise that it's vital to ensure equal measures of rational intelligence, emotional intelligence (which emanates from the heart) and spiritual intelligence (which emanates from the soul).

Purpose (why): a statement of why your company exists and how your business makes a difference (sometimes referred to as a mission) Vision (what): a statement of what the world will look like when your purpose is realised.

It's about working out who you really want to serve and then asking how you can best serve them, way before you even start to build the product or service.

believe that the best learning is accomplished slowly, mindfully and purposefully with a tribe that matters and cares and with whom there is equal exchange and deep connection.

The Soul of Money was a life-changing book for me that put an end to many years of fear around the fact that I never seemed to have enough. The