Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

The price-war culture affects every stakeholder in the chain of delivering a service or product to the market, including employees, suppliers, shareholders, customers, investors and society at large.

The essential ingredients are a clear vision of what success means to you and a commitment to learning what you most need to learn to achieve that success.

What I don't love is the number of businesspeople who are treating ‘purpose' as the new black, as a slick marketing message to hook in new customers. If you encounter companies waxing lyrical about purpose while practising unconscious marketing and hard-sell sales techniques, keep searching.

Marketing as we once knew it has been hijacked by the fourth P, promotion, which is driving most companies in their desperate bid to gain short-term market share and dominate the competition.

Carl Honoré, in his book In Praise of Slow, sums it up beautifully: Fast and slow do more than just describe a rate of change. They are shorthand for ways of being, or philosophies of life. Fast is busy, controlling, aggressive, hurried, analytical, stressed, superficial, impatient, active, quantity-over-quality. Slow is the opposite: calm, careful

Conscious learners embrace every opportunity to learn. They go to bed reading, they wake up and journal, they listen to audiobooks, they meditate daily, they pray, they are present to every moment. They establish daily learning rituals using the tools that work best for them. All of these learning experiences are like bricks that are built one upon

At the heart of making sound business and marketing decisions is your ongoing hunger for personal growth and development and your commitment to the daily evolution of your awareness and consciousness.

Old-school marketing is functional. It's about manufacturing emotion to manipulate people, jumping straight into showcasing products, highlighting features, promoting benefits and talking price. New-school marketing is never about manipulation. It's about engaging people with your raison d'être. That's why purpose is at the heart of a complete and

It's about building a company, products and services with deep regard for the customer while engaging with, and taking care of, all stakeholders in your ecosystem.