Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

I want business leaders to learn from the bees — to understand at their core that their business exists to serve their ‘colony', the public, and the ecosystem in which they exist. My

Conscious learners embrace every opportunity to learn. They go to bed reading, they wake up and journal, they listen to audiobooks, they meditate daily, they pray, they are present to every moment. They establish daily learning rituals using the tools that work best for them. All of these learning experiences are like bricks that are built one upon

In a nutshell, for me, consciousness is simply about having the intent, willingness and ability to do no harm — to other people or the planet.

In reality, external market forces (mostly financial), politics and competitor pressure are far greater influencers of marketing than any customer will ever be.

'What's so broken in my industry that it needs fixing?' Then go fix it.

Carl Honoré, in his book In Praise of Slow, sums it up beautifully: Fast and slow do more than just describe a rate of change. They are shorthand for ways of being, or philosophies of life. Fast is busy, controlling, aggressive, hurried, analytical, stressed, superficial, impatient, active, quantity-over-quality. Slow is the opposite: calm, careful

Marketers have an opportunity to think and act in terms of how they can make the customer experience more rewarding, interesting, authentic and real.

Of course we must measure the return on investment for our efforts, and numbers do count. It's just that when they become our sole measure, we risk dehumanising our

Consciousness is the quality or state of being aware of what is going on both outside of us and within us. It is about sentience — the ability to feel, experience or perceive subjectively. It means to be awake and alert or compos mentis (having full control of one's mind).