Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Conscious learners embrace every opportunity to learn. They go to bed reading, they wake up and journal, they listen to audiobooks, they meditate daily, they pray, they are present to every moment. They establish daily learning rituals using the tools that work best for them. All of these learning experiences are like bricks that are built one upon

Purpose (the why) and vision (the what) go hand in hand with your values (what you stand for). Together they motivate you to keep on keeping on.

Finding the courage and vulnerability to admit you can do better and being willing to change and learn are all it takes to get started.

It's about building a company, products and services with deep regard for the customer while engaging with, and taking care of, all stakeholders in your ecosystem.

Your products and services are the manifestation of your purpose.

If you are truly an expert at what you do, then you won't need to market or pitch yourself or buy these dubious programs — you'll have more than enough word-of-mouth referrals to keep you busy.

A company that takes an ‘anyone will do' approach or that focuses purely on the functional and rational attributes of their target market is destined for failure. On the other hand, the company that focuses on the internal stuff, the emotional and spiritual needs of the customer, will be impossible to emulate.

I want business leaders to learn from the bees — to understand at their core that their business exists to serve their ‘colony', the public, and the ecosystem in which they exist. My

Culture is the values, the principles, and the practices that underlie the social fabric of a business, which permeates the atmosphere of a business and connects the stakeholders to each other and to the purpose, people and systems that comprise the company.