Today, creators can effectively make more money off fewer fans.

We are in the very earliest days of this shift, but we are happy with the progress so far. Today, we can announce that there are more than 1 million paid subscriptions to publications on Substack.

To make $1000 per month, a creator needs about 100K Instagram followers, 2M views monthly on YouTube or 25M on TikTok (New Creator Manifesto, 2021). Contrast this with platforms that provide a more competitive mechanism for creator monetization. Just over 200 subscribers on Substack, OnlyFans, Twitch or Patreon at $5 per month will yield the same $... See more