Conformity

Influence: The Psychology of Persuasion (Collins Business Essentials)

Robert B. Cialdini PhD

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The Crowd; study of the popular mind

Gustave Le Bon

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Tim Urban A Game of Giants — Wait but Why

Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions

Todd Rose

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Eliezer Yudkowsky Rationality