
Conformity

Influence: The Psychology of Persuasion (Collins Business Essentials)
amazon.com

Sometimes it shows up as a love of conformity. A literal “selflessness.” The inclination to fit in at the expense of your individuality. A susceptibility to groupthink over individual reasoning. A fear of standing out or being disliked and a disdain for those who diverge from group conformity. A very ant-y way to be.
Tim Urban • A Game of Giants — Wait but Why
Collective Illusions: Conformity, Complicity, and the Science of Why We Make Bad Decisions
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The scary thing about Asch’s conformity experiments is that you can get many people to say black is white, if you put them in a room full of other people saying the same thing. The hopeful thing about Asch’s conformity experiments is that a single dissenter tremendously drove down the rate of conformity, even if the dissenter was only giving a
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