CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY

We all know how the story ends, but very few are aware of how the conversation started.

As noted in the memo, this conversation was highly confidential at the time and not to be circulated, but eventually, it leaked to the Wall Street Journal.

One of the most interesting memos about the acquisition of Instagram by Facebook.On this memo, Mark Zuckerberg starts to share how excited he was about what he could do to grow lnstagram as an independent brand and product while also having Kevin Systrom (Founder of instagram) take on a major leadership role within Facebook that would span all of t... See more

Facebook end up acquiring Instagram for $1 Billion in 2012.

The memo continues to outline the conversation they had prior to the acquisition, the challenges they face to just be able to meet and negotiate as well as their differences when it came to pricing, how and where to share the photos, how to sync data (photos), how would Kevin Systrom fit into the organization, and the priorities for each of them fo... See more