added by RP and · updated 4y ago
Zero to One
Conventional beliefs only ever come to appear arbitrary and wrong in retrospect; whenever one collapses, we call the old belief a bubble. But the distortions caused by bubbles don’t disappear when they pop. The internet craze of the ’90s was the biggest bubble since the crash of 1929, and the lessons learned afterward define and distort almost all
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- For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth. They have an excuse: growth is easy to measure, but durability isn’t.
from Zero to One by Peter Thiel
Creating value is not enough—you also need to capture some of the value you create.
from Zero to One by Peter Thiel
- Our task today is to find singular ways to create the new things that will make the future not just different, but better—to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.
from Zero to One by Peter Thiel
THE BUSINESS VERSION of our contrarian question is: what valuable company is nobody building?
from Zero to One by Peter Thiel
- But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange.
from Zero to One by Peter Thiel
- Creating value is not enough—you also need to capture some of the value you create.
from Zero to One by Peter Thiel
- Creative monopolists give customers more choices by adding entirely new categories of abundance to the world. Creative monopolies aren’t just good for the rest of society; they’re powerful engines for making it better.
from Zero to One by Peter Thiel
- If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business still be around a decade from now? Numbers alone won’t tell you the answer; instead you must think critically about the qualitative characteristics of your business.
from Zero to One by Peter Thiel
- Paradoxically, then, network effects businesses must start with especially small markets.
from Zero to One by Peter Thiel