Confessions of the Pricing Man: How Price Affects Everything
The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
amazon.com
Behavioral pricing is the magic that happens when value pricing meets irrational customer psychology.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
Whether it makes sense or not, a high price signals a high value. In the case of important things like health care, food, and clothing, it also signals that the product isn’t cheap or of low quality.