updated 16d ago
Confessions of the Pricing Man: How Price Affects Everything
The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
- Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product, positio... See more
from Pricing your SaaS product by Lenny's Newsletter
Ted Glasnow added
Value pricing - Determine the Willingness to pay. How much money users are willing to pay for the product or service. Competitive pricing - Explore the pricing from competition for a similar product or service. Then decide the pricing based on your product’s positioning. Experimental pricing - Experiment with different price points and correl
... See morefrom Go-To-Market - How to craft a winning marketing plan by Arkapravo Chakraborty
Xuanling11 added