Conditions to Flourish: Understanding the Ecosystem for Narrative Power

There was a widespread recognition that movements were having to react defensively to crises with short-term strategies and that this needed to be balanced with the building of longer-term visions.

In 2021, a group of activists, campaigners, communications experts, researchers, artists, journalists, filmmakers, organisers and creatives from around the world, and from across different movements, began a vast collaboration. What united the group is a deep belief in the importance of narratives to create systemic change and an understanding that

A strong interest in the role of futures, as well as planting narrative ‘seeds’ that could be harvested in the future

“[movements are] not only end-product consumers of narrative; they are essential creators and drivers of narrative change”