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Concise Explanations Accelerate Progress
powerful way to facilitate and speed up this process of rapid association: distill your notes down to their essence. Every idea has an “essence”: the heart and soul of what it is trying to communicate.
Tiago Forte • Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
ASK YOURSELF Is this the most succinct way I can say this?
Ros Atkins • The Art of Explanation: How to Communicate with Clarity and Confidence
that a more readily understood world is more concisely compressible.
Brian Christian • The Alignment Problem
WHAT PROGRESS IS REALLY LIKE
James Clear • Atomic Habits: the life-changing million-copy #1 bestseller
Simple is better, but simple isn’t necessarily easy. Communicating clearly and plainly takes practice. But fret not. I devote an entire technique to this topic in the next chapter, in “Ad Agency Secret #1: The Psychology of Simplicity.” After reading it, you’ll know exactly what to do and how to do it.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Progressive Summarization is the technique I teach to distill notes down to their most important points. It is a simple process of taking the raw notes you’ve captured and organized and distilling them into usable material that can directly inform a current project.