Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer an
... See moreA. G. Lafley • Playing to Win: How Strategy Really Works
To win in business, you must be either a low-cost provider or differentiated. If you’re neither, competitors can “bully” you and take market share. Two questions can help you figure out whether you’re winning in these ways. First, could you match competitor price decreases and remain more profitable than them? If not, you’re not a low-cost provider... See more
Roger Martin • 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
deliver a unique mix of value. If all rivals produce the same way, distribute the same way, service the same way, and so on, they are, in Porter’s terms, competing to be the best, and not competing on strategy. The First Test: A Distinctive Value Proposition The value proposition is the element of strategy that looks outward at customers, at the de
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