Competing Against Luck: The Story of Innovation and Customer Choice

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries • 2 highlights

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Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

John Spence

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Good Work : Reclaiming Your Inner Ambition

Paul Millerd • 1 highlight

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

Anthony Ulwick

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Outliers

Malcolm Gladwell • 12 highlights

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Good Strategy Bad Strategy: The Difference and Why It Matters

Richard Rumelt • 16 highlights

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