Competing Against Luck: The Story of Innovation and Customer Choice

Innovating Superior Customer Experience

Lynn Hunsaker

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Know Your Customers’ “Jobs to Be Done”

David S. Duncanhbr.org

Muito Além da Sorte: Processos Inovadores para Entender o que os Clientes Querem (Portuguese Edition)

Keren Dillon

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The Innovator's Dilemma

Clayton Christensen

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