This is a revolutionary idea for our times: build your business based on your values. There’s nothing small about that. This book is a treasure’ Mitch Joel, founder, Six Pixels Group, and author of Six Pixels of Separation and Ctrl Alt Delete

For me, being a company of one means not having to bother with infinite growth, since that was never the purpose of my working. Instead, I just focus on maximizing work in a way that works for me, which can sometimes mean doing less. Work can be done at a pace that suits my sanity rather than one that supports costly overhead, expenses, or salaries

If you’re a company of one, your mind-set is to build your business around your life, not the other way around. For