Company Of One: Why Staying Small Is the Next Big Thing for Business

When I asked Danielle LaPorte if she’d take funding again for a new business idea, she said no. She’d learned that not accepting outside funding allowed her to move faster. Instead, she said, she would quickly release a first version of a new product that would fund iterations on it, keeping her costs and expenses as low as possible in order to mov

“What gets measured gets done.”

Working for yourself requires ego and purpose in equal measure.

wrong things when starting a business, like office space, scaling, websites, business cards, computers. You can add expenses or bigger ideas later, once revenue is coming in.

The second characteristic of resilient people is a sense of purpose—being motivated by a sense of meaning rather than by just money.

This clarity highlighted something I had unconsciously been doing for nearly twenty years, even before going out on my own, and that was building a business full of resilience, driven by a desire for autonomy and, on most days, enjoyment. In other words, by scaling down every aspect of my life, I realized this was how I had successfully built my bu

As much as we don’t want to be, or admit to being, guided by external factors and peer pressure in setting goals, to some degree we are. It’s good to feel accepted and valued by a group.

ensuring that customers like your business.

In today’s world, there is no longer the single track to security of going to school, getting a degree, and finding and keeping a job until retirement. Jobs and career tracks are no longer as secure as they were decades ago. Quite simply, the days of throwing retirement parties for employees of fifty years and sending them off with a gold watch and