Company Of One: Why Staying Small Is the Next Big Thing for Business

in connecting with peers and fostering relationships with them, as well as with other people in our industry and even similar industries, we gain access to new ideas and a way to build valuable connections that can lead to new customers—or to simply vent. We want to retain our autonomy and independence, sure, but we also need to run with a pack fro

ease. A study from McKinsey showed that 70 percent of buying experiences are based more on how customers feel they are treated and less on the tangibles of a product.

Society has ingrained in us a very particular idea of what success in business looks like. You work as many hours as possible, and when your business starts to do well, you scale everything up in every direction. To this day, this strategy is considered what it takes to be a success in business—solving problems by adding “more” to the solution. Any

what happened, which involved a lot of yoga, tears, and good friends, she began to bounce back. She brought on a new team of A-players, created a website within a few weeks, and figured out the fastest way to start making money on her own with a new business that she had full control over. She began offering consulting services that became so popul

Companies of one within larger corporations have a history of helping large corporations make breakthroughs and dominate markets.

Where you could strike a balance between autonomy and guidance What areas you could learn more about that would benefit your business and make you a more well-rounded generalist Steps you could take to strike a balance between hustlin’ and recuperation

easy to instantly understand. A product that solves a single problem,

Each person serves on a team that is brought together for a specific project, then disbanded until they’re required again. This requires no micromanaging, as these business owners are skilled at the service that’s required of them, so full autonomy,

a tight-knit and trusted network of independent business owners who work together under a single brand for a client.