Company Of One: Why Staying Small Is the Next Big Thing for Business

the four typical traits of all companies of one: resilience, autonomy, speed, and simplicity.

Launching isn’t a onetime, singular event, but a continual process of launch, measure, adjust, repeat.

The “company of one” approach doesn’t apply only to a single-person business—it’s a model for using the power of you to be more self-reliant and more responsible for your own career path.

The second factor in career growth is ownership.

The cofounder of LinkedIn, Reid Hoffman, has said that if you aren’t embarrassed by the first version of your product, you’ve launched too late.

that as much as 26.6 percent of variance in sales performance comes from the social capital of a business.

Startups, as serial entrepreneur Salim Ismail states, are extremely fragile by nature. They’re designed to be temporary organizations that may grow into large companies, under conditions of extreme uncertainty. They expend money and resources in the anticipation that revenue will catch up to spending. Most startups fail because that doesn’t happen

contrast, a company of one is more in line with the traditional definition of an entrepreneur. If you’re utilizing systems, automations, and processes to build a long-term business, you’re not trading time for money, but instead operating and profiting outside of the time you spend working and beyond your one-to-one relationships. For example, whet

Start out as simple as possible, and always fervently question adding new layers of complexity.