traditional definition of an entrepreneur. If you’re utilizing systems, automations, and processes to build a long-term business, you’re not trading time for money, but instead operating and profiting outside of the time you spend working and beyond your one-to-one relationships.

As I started to develop my own ideas around this concept of staying small and questioning growth, I continued to discover more and more research, stories, and examples of others doing the same.

By saying no to anything that won’t serve your business or your team, you can open up space to focus on a better opportunity in your business. You need to learn how to evaluate those options quickly and figure out which ones are good to pursue and which ones to say no to.

that a company’s goals are best achieved by helping workers or customers achieve their goals.

When we give in to envious feelings, the best we can hope for is second best, since we’re focused on copying someone else’s path and not forging our own.

respect must be present.

A company of one questions growth and stays small on purpose.

network grows, you can land better clients—the kind who listen more carefully to how you would do what they’re paying you to do—and you can be more selective about the types of customers and projects you want to take on.

Every minute you spend as a company of one in the ongoing development of a new product is a minute you aren’t seeing how well it solves a problem, and even worse, you aren’t making money from it or building toward your MVPr.