The first trait that resilient people have is an acceptance of reality. They

people like Brennan Dunn, who runs an email automation and training consultancy, are able to launch products without even lifting a finger. Brennan can leave home, not even bringing a computer, and still have record sales because he’s built a system that drives ideal buyers to his website, converts them into subscribers, sends them personalized

champagne on ice; it features chocolate. Part of Sean’s customer retention strategy involves sending his customers a box of chocolates, with a handwritten note and sometimes a small cartoon he draws himself. The package costs him approximately $20, which includes shipping from New Zealand (where he lives currently), but it’s the one thing his

To succeed as a company of one, you have to have a real underlying purpose. Your why matters as an unseen but ever-present element that drives your business.

Moreover, Peldi says, “I’m Italian. Italians measure things in generations, not quarters.”

The last trait of resilient people in a company of one is the ability to adapt when things change — because they invariably do.

we should create products that make specifically identified groups of people very happy and ignore everyone else.

he explained that he had calculated what he needed to make in profit in order to cover his cost of living and put a decent amount of money into investments. He had figured out the amount of wealth he needed to be comfortable and didn’t feel the need to accumulate more. Past that, he didn’t need any more money — so he’d stop working when he hit his

If you’re a company of one, your mind-set is to build your business around your life, not the other way around. For