
Company of One: Why Staying Small is the Next Big Thing for Business

However, what’s difficult to automate is exactly what makes a company of one great: the ability to creatively solve problems in new and unique ways without throwing “more” at the problem.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Work on things like sales funnels and automation when it no longer makes sense to personalize your interactions with your customers in surprising and delightful ways.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
Ego is the final reason most companies want to grow. It’s also the trickiest, because it’s harder to overcome. As a society, we give people more clout and respect if they own a large company, so building one is a desirable goal. Many of us dream of being in charge of a large company but fail to look at the bigger picture and think about the impact
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Doing well with business consulting didn’t happen until I had years of experience under my belt — both by working with clients and by running my own companies.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
The best marketing is never just about selling a product or service, but about taking a stand — showing an audience why they should believe in what you’re marketing enough to want it at any cost, simply because they agree with what you’re doing.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
people like Brennan Dunn, who runs an email automation and training consultancy, are able to launch products without even lifting a finger. Brennan can leave home, not even bringing a computer, and still have record sales because he’s built a system that drives ideal buyers to his website, converts them into subscribers, sends them personalized ema
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I doubled the amount of sharing for one of my products by automatically sending an email a week after purchase asking customers, if pleased with what they purchased, to share their satisfaction with others — using links with prewritten content provided.
Paul Jarvis • Company of One: Why Staying Small is the Next Big Thing for Business
myself am the first to admit that I’m socially awkward and not well spoken in groups — I have a hard time functioning at everything from conferences to parties. What I have done is structure my business around what I’m better at — online teaching and written communication. I’ve turned my introversion into a positive tool, instead of an excuse for i
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Tom was also part of the SITCOM demographic (Single Income Two Children Oppressive Mortgage), so he figured he needed a “stable” job.