added by Maarten and · updated 23d ago
Companionship Content is King
- Companionship content isn’t consumed just for information or entertainment, but as a proxy for having company around, a way to mitigate the awareness of lacking it, or to make an otherwise dull task enjoyable — with a companion.
from Companionship Content is King by Anu Atluru
Moi Jamri added 4mo ago
- Companionship content is the most durable in its closeness to human experience, to being around people . When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.
from Companionship Content is King by Anu Atluru
Moi Jamri added 4mo ago
- Companionship content is the most durable in its closeness to human experience, to being around people . When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.
- While short-form content edits are meant to be spectacular and attention-grabbing, long-form content tends to b
from Companionship Content is King by Anu Atluru
Tejas Gawande added 5mo ago
Companionship content is more human. It is like being in a long, stimulating conversation with a group of friends.
Companionship content is long-form content that can be consumed passively — allowing the consumer to be incompletely attentive, and providing a sense of relaxation, comfort, and community.
Companionship content isn’t consumed just for information or entertainment, but as a proxy for having company around, a way to mitigate the awareness of lacking it, or to make an otherwise dull task enjoyable — with a companion.