Saved by Vyara Ndejuru
Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
Community, though, considers the entire audience around a product – even those who may not qualify as a qualified lead in the short term. And rather than capturing value from these people, GTC seeks to create value with and for them. Rather than discarding them to email drip campaign limbo, as you would in a funnel-driven GTM process, GTC embraces ... See more
Patrick Woods • How to Drive Business Growth By Fostering Your Community
we're now seeing customer support and content marketing give way to a new era of customer relationships: the customer community.
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
Brand & story marketing advantages
💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT
When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stro... See more
💡 AUDIENCE SEEKS COMMUNITY OR EDUCATIONAL CONTENT
When your audience is underserved by educational content or opportunities to connect with each other, you have an opportunity to fill this gap. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stro... See more