Community-Led Growth: The Product-Led Growth Expansion Pack
Corinne Marie Rileycorinneriley.medium.comSaved by sari
Community-Led Growth: The Product-Led Growth Expansion Pack
What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.); team-c... See more
Shripriya Mahesh • A Sense of Belonging
Engagement: Customer experience, retention, and loyalty. The goal is to increase customer retention, average contract value, and customer satisfaction by giving customers a sense of belonging and organizing engaging and valuable community
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
SaaS success is predicated on long-term user retention, and a vibrant community can help ensure users receive long-term value. Users who’ve gotten to the point of retention are some of your company’s best spokespeople. These folks likely have a deeper sense of connection to the product and may even have some novel ideas on how to better apply its f... See more
Patrick Woods • How to Drive Business Growth By Fostering Your Community
