I’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in... See more

Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product.

The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more