SaaS success is predicated on long-term user retention, and a vibrant community can help ensure users receive long-term value. Users who’ve gotten to the point of retention are some of your company’s best spokespeople. These folks likely have a deeper sense of connection to the product and may even have some novel ideas on how to better apply its... See more

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.);... See more

Within a true PLC, the community enhances the consumers’ experience with the product and helps them reach their desired outcome in a faster, cheaper, more enjoyable, or more accessible way. Community can also be a competitive advantage for startups as they build and improve their products.

A community provides a place for users to share their insights and fascination with others, often leading to more sign-ups and active users. 

I’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in... See more