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Community is the New Moat
invest in the care and feeding of your community long before it’s time to bring anything to market.
Sarah Robinson • Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product.
The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more
The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more
Future • To Start Building a Community, Master These Two Concepts
Building community starts with finding a common thread that brings people together. Common experiences that the members of a community have had help define what a community is all about and make it possible for members to rely on one another for support. Companies who want to build these kinds of communities have to act small even if they aren’t.
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
