Saved by sari
Community is the New Moat
invest in the care and feeding of your community long before it’s time to bring anything to market.
Sarah Robinson • Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
communities are simply groups of people who keep coming together over what they care about. The most vibrant communities offer members a chance to act on their passions with one another.
Kai Elmer Sotto • Get Together: How to build a community with your people
Involve members as much as you can in developing the structure of the community. When I began building Escaping Mediocrity, I had some loose ideas on the structure I wanted to put in place. But because I wanted to create a real community, one that could function whether I was present or not, I encouraged people to take ownership of how
Sarah Robinson • Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching costs, and scale economies.