Community is the New Moat

As you listen, pay attention to what the community says about their problems (and your solution) and apply what you learn to your branding, messaging, and engagement strategy.

Build a network of people who can make introductions and open doors, and do the same for others.

Don’t wait until you have a product on the market to start building your community.

Prioritize the tasks on your product roadmap with feedback on the community’s most urgent needs.