Community in Capitalism
medium.com
Saved by linda
Community in Capitalism
Saved by linda
In real community, members help one another become who they want to be. This can include sharing information, skills, hard-won lessons, and, very often, attentive friendship. When a brand can offer this to members (customers, users, staff, colleagues, volunteers), then something much richer and more rewarding can develop.
“Community offers the promise of belonging and calls for us to acknowledge our interdependence. To belong is to act as an investor, owner, and creator of this place. To be welcome, even if we are strangers. As if we came to the right place and are affirmed for that choice.”
“People will be accountable and committed to what they have a hand in creati