Saved by Maria Carolina Suarez
Community = culture
I’ll be real here for a sec. Community building is hard. Community builders are project managers, designers, consultants, customer support specialists, researchers, event planners, marketers, networkers, writers, recruiters, strategists. But above all, community builders are people people. They have their finger on the pulse of the group. They have... See more
Connection Engine • Build it and they will come - or will they?
To Build a Strong Community, Stop “Community Managing”, Be a Tummler Instead.
Alex Hillmandangerouslyawesome.com
At its core, community isn’t transactional—it’s relational. An effective brand community strategy creates shared social context between its members: an inside joke, a visual language, a set of cues that help people recognize each other. Just like a themed dress code at a party gives strangers something to laugh about and bond over, these contextual... See more
Kinship as Brand Strategy
If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages and both create and support a superior business model.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
“The good thing about a community is that people talk—a lot,” said Courtland. “Through those interactions, it creates something that’s more than the sum of its parts.”