Community-as-a-Service: A Business Model for the 21st Century

A new business type here is the paid community: a direct subscription to join in. Today, most paid communities live on the outskirts of existing social platforms. But as they become normalized, paid communities are becoming a viable business model for smaller-scale social networks aiming to be both profitable and socially sustainable.

companies whose core offering is a community, or is inherently social. Engagement: Customer experience, retention, and loyalty. The goal is to increase customer retention, average contract value, and customer satisfaction by giving customers a sense of belonging and organizing engaging and valuable community experiences. Success: Customer success a