Communication
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Communication
From reading over 100 business books and running a startup for over a year, here's a 2-word summary of communication that might save you years of reading: Contrast, Potential.
Chris Lengerich • Communication
From reading over 100 business books and running a startup for over a year, here's a 2-word summary of communication that might save you years of reading:
Contrast
Potential
It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with potenti... See more
Contrast
Potential
It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with potenti... See more
Chris Lengerich • Communication
Contrast - establish relations, comparisons to understand where the thing fits.
Potential - what can this thing do for you/me in comparison to others.
It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with potential, though, until you say that 'stopping drinking coffee has been the single-most important change in my life in the past 3 years.' Most books try to describe pieces of these... See more