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Communicating With Interactive Articles
Formats and Frameworks
zmh.org
two-way communication with the audience and inhibited “marginal notation and group discussion,”
Marie K. Shanahan • Journalism, Online Comments, and the Future of Public Discourse
because web sites are interactive, even more options are available: You can give people the high-level story together with links to “break out” and get more information if they need it. Because web page space is cheaper than paper, you can also present multiple calls to action. You may include a link to the next step after your introductory claims
... See moreBen Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
