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Communicating With Interactive Articles
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to achieve? Who’s the audience? What delights and frustrates this audience? What data is available to us? “Not just what data do we have,” he notes, “but what else could we bring in?”
what stories are told about design problems, solutions, contexts, and outcomes?
the ability to create varied and engaging experiences.
Professors Yvonne Rogers, Helen Sharp, and Jennifer Preece provided an answer.4 They proposed four broad styles of interaction that can coexist in a single website or, in our case, an information graphic or visualization.