1. What do they need to know? INFORMATION 2. Why do they need to know it? MOTIVATION 3. What do they need to do? APPLICATION 4. Why do they need to do it? INSPIRATION 5. How can I help them remember? REITERATION

“How can you expect your listener to care enough to remember what you’re saying when you can’t?”

Presentation matters. A lot.

Preaching is a performance. Preachers are performers. But unlike the comedian, we are expected to do more than entertain. We are expected to be educational, inspirational, theological, and engaging all at the same time.

Know who you are. Accept who you are. Be who you are.

“Well, we both make our living trying to convince a group of people that they’re glad they came out to hear us,”

Tension gains attention.

The church needs your voice and your insight. As does your community and the world. For that reason, never stop growing and developing as a communicator.

People who were nothing like Jesus, liked Jesus.