Communicating for a Change: Seven Keys to Irresistible Communication

Determine Your Goal, Pick a Point, Create a Map, Internalize the Message, Engage Your Audience, Find Your Voice, and Find Some Traction.

Don’t defend bad communication habits with the line, “Well that’s not my style.”

“How can you expect your listener to care enough to remember what you’re saying when you can’t?”

When you can “tell” your sermon rather than “preach” it, you are ready to communicate.

Tension gains attention.

At the end of the day, principles win out over style.

my effectiveness comes from knowing where I’m going and getting there. Preaching’s the same way. I can talk about a lot of interesting stuff—and it can all be true, for that matter. But if there’s no point, no ultimate destination, then all I’ve been doing is talking.

Just because it’s simple doesn’t mean it’s not effective. The best tools are.”

if you preach from your weakness, you will never run out of material.

The church needs your voice and your insight. As does your community and the world. For that reason, never stop growing and developing as a communicator.