Communicating for a Change: Seven Keys to Irresistible Communication

“How can you expect your listener to care enough to remember what you’re saying when you can’t?”

my effectiveness comes from knowing where I’m going and getting there. Preaching’s the same way. I can talk about a lot of interesting stuff—and it can all be true, for that matter. But if there’s no point, no ultimate destination, then all I’ve been doing is talking.

1. What do they need to know? INFORMATION 2. Why do they need to know it? MOTIVATION 3. What do they need to do? APPLICATION 4. Why do they need to do it? INSPIRATION 5. How can I help them remember? REITERATION

Know who you are. Accept who you are. Be who you are.

Before you stand to deliver a message you must own it.

Bible knowledge can lead to pride; the antithesis of spiritual maturity.

When you can “tell” your sermon rather than “preach” it, you are ready to communicate.

Preaching is a performance. Preachers are performers. But unlike the comedian, we are expected to do more than entertain. We are expected to be educational, inspirational, theological, and engaging all at the same time.

Presentation matters. A lot.