And the key thing to internalise is that the customer does not care about your writing, or about your product. A customer does not buy your product because they like your product. A customer buys your product because they believe it will turn them into a more awesome version of themselves.
This sounds very trite but I assure you that it isn’t. I’ve... See more
This sounds very trite but I assure you that it isn’t. I’ve... See more
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Uncovering Demand: people with this skill can detach from their product or service and look at the demand-side of the equation — seeing struggles, context, and outcomes.