Whether they acknowledge it or not, tokenized communities are so focused on token price that they lose sight of why they were created to begin with--the shared values and interests, the intrinsic motivators, the glue that is left when all other bindings are stripped away.

Web3 founders need to take a step back and come to peace with the idea that there is no need to reinvent the wheel by introducing tokenomics models into every idea. Tokenomics is a powerful tool if used correctly. But tokenomics should take a back seat to the concept of engagement. Engagement is the basis of consumer success.