5. I suggest that startups should not use tokens as a way to attract users in the early stage, but use products as a strategy to enter the market, and build their products into a basic layer to serve the community. Without the product as traction, the token itself will just make more noise.

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to the platform itself

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Crypto founders have a unique challenge in front of them. In addition to building a product that people want, they also need to consider how that product can successfully run in a decentralized manner — that is, as a protocol owned and operated by a community of users. This is a difficult challenge because much of what it takes to build a

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