Commoditize the complement
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Commoditize the complement
partner whose target market fits their product. Your goal is to help the partner turn their product from a commodity into a unique product or experience.
Leigh Caldwell • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
End users apart, every other participating group is a potential complementor, a provider of products or services that are complements to the software platform and that therefore enhance the value of the platform when their quality increases or their price falls.2 Hotel rooms in Las Vegas and flights to Las Vegas are complements; hotel rooms in Las
... See moreDavid S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
Web3 companies, in other words, can commoditize the complement — but not as a means of draining profits and position from a potential competitor, as in Web2, but as a practical means of furthering sustainable innovation.
Jesse Walden • Product vs. Protocol: Finding a Balance in Web3 – Variant
