“Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?)

Paid communities are a still-nascent category, but the business model is familiar: free content with a subscription paywall for more (the standard model of content + social). Paid communities develop this formula further: they take the subject matter of a content producer or brand lifestyle, and pair it with a paywalled digital social space for ong... See more

Now in the 2020s, as Web3 develops and a new era of digital ownership begins, creatives will be richly rewarded to the extent that they have the creative skill of building community around themselves – those creatives who best invent context and stories. It might be that this skill, more than the art itself, is what triggers unusual amounts of mone... See more