Au: Two big things. First, if you give a user community powerful enough creator tools, what they create in these worlds will be far more interesting than anything a major company can officially create. In terms of the culture of a metaverse environment and the community’s experiences in a place like Second Life, that’s remained true since 2003.

What is consistent across all of these categories and vintages is that they offer place, programming, and a real sense of community and belonging to a generation of members who largely grew up on the internet. We are tribal, and these clubs allow us to be with our tribes.