Come for the creator, stay for the economy

 it’s easier than ever to make content when that content is participatory/responsive to other content and built on top of it, whether through subtweets, TikTok responses, hard-forks, or composable smart contracts. In short, the shifts we’ve seen play out over the past decade in the creator economy are now transpiring in tech. Just as the rise ... See more

For creators with an existing audience, launching a DAO or selling NFTs might be fairly straightforward. But what if you don’t yet have an audience? The major benefit of centralized social apps is that they aggregate consumer attention.

A creator needs a community, and not just any old community, but one that takes advantage of the most important dynamic enabled by the internet: a network effect.

Essentially, creators have to balance the distribution potential of certain platforms with the risk of becoming dependent on them, and monetize by either earning a little off of each fan from mainstream content for a big audience or earning a lot off of deeper connections to a smaller set of fans through niche content.

Creator tools enable micro-economies. The shift from Web2 to Web3 create revenue streams which prioritize community ownership over individual ownership.