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🤼‍♀️ Collectives in the Creative and Business Worlds
Towards Small-Scale Social
notes.hyperlink.academy
The agency model as we know it is broken — good work often sits static, collecting dust on client shelves; value is extracted, much more than its exchanged; communal spirit is claimed while old power dynamics remain; and it's far too easy to feel like we’re not doing anything. As a result, waves and waves of brilliant, curious folks have burnt out... See more
Form a network of independent partners
What if adding to your team of one simply isn’t for you? You can still gain many benefits, like a broader service offering to attract larger clients and projects, through a more informal structure for growth.
Many successful independent creatives are making this work as collaboratives. SuperFriendly by Dan Mall
... See morePeak individual. I am a firm believer in the pendulum theory that we frequently see shifts in a new direction that go to an extreme before being corrected. The shift from institutions to individuals is a case in point. The energy of the media business remained concentrated in personalities, creators and small-scale operators. This kind of... See more