added by sari · updated 10mo ago
The future of fitness is together but alone
- Sport connects us all, we know that. But what strikes me about this innovation wave in fitness is the emotional access. It’s the antidote to social media, and the mindless scrolling and fear of missing out. These platforms convene us, activate us and give us judgement-free common goals from the comfort of home. As wellness increasingly becomes a wa... See more
from HTSI | Financial TimesFinancial Times by Inge Theron
sari added
- The disruptive potential of the creator-led online fitness market is in relation to gyms, boutique fitness classes, and personal trainers that provide community and accountability, but are expensive and inconvenient for many consumers. By leveraging digital platforms like Fitplan or Playbook, or even just enabling payments or donations on Zoom/othe... See more
from Four implications of disruption theory for the Passion Economy by Li Jin
sari added
- "Peloton’s quest to become the Apple of fitness hamstrung the brand. Forgoing vertical integration, new content/software/hardware bundles are emerging. Whether Peloton pursues FaaS or not, open ecosystems will continue to gain traction."
from Fitness-as-a-Service: Peloton Explores New Pricing Models
Luke deWilde added