Coca-Cola’s New AI-generated Christmas Ad Is as Bad as You’d Expect
the worst of all possible worlds: generative AI manages to pollute the internet with cheap synthetic data, manages to make being a human artist / creator harder
The task that generative A.I. has been most successful at is lowering our expectations, both of the things we read and of ourselves when we write anything for others to read. It is a fundamentally dehumanizing technology because it treats us as less than what we are: creators and apprehenders of meaning. It reduces the amount of intention in the wo... See more
When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.
Sari Azout • The End of Productivity
But I’m also beginning to think that generative AI shouldn’t even be considered a creative tool at all and I think we may have really gotten off on the wrong foot by talking about it like one. I’m willing to go so far as to say generative AI, as it currently exists, is just productivity software. Case in point, Adobe’s Firefly.
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