World-class athletes, and for that matter world-class coaches, play injured. They play afraid. They play in the face of pressure. They move and they move because they’ve all discovered moving is their secret advantage.

Take

advance in their career, to give a good speech,

Leadership Alignment Workshop: One-day leadership workshop to help your clients create their mission statement and guiding principles.

nobody wants to pull out their debit card and buy a patch of fog, and if you only offer “coaching advice” for a retainer, you’re asking people to buy a patch of confusing fog.

Each product on that menu should declare tangible value. If you create this kind of menu, customers will be drawn to your coaching. Why? Because

EMAIL #5: THE “OVERCOME OBJECTION” EMAIL

EMAIL #4: THE “TESTIMONY AND CALL TO ACTION” EMAIL

EMAIL #3: THE “EMPATHY AND COMPETENCY” EMAIL