CMS to CRM
The CRM is the database of connections to an audience. The CMS was about publishing content to unknown users who often arrived from platforms and left as anonymously as they arrived.
It’s at the CRM level where a publisher understands their audience and who they are. A bunch of unknown visitors has little value, but a database of direct connections... See more
It’s at the CRM level where a publisher understands their audience and who they are. A bunch of unknown visitors has little value, but a database of direct connections... See more