The Big BANG = The driving purpose for what you do. The Big Promise = The number-one thing that your customers value you for.

To get to the point where you aren’t the workhorse inside the business, you need to slowly and surgically extract yourself. The process to make your business run itself two months, two years, or two decades from now starts today. Deliberately. Consistently. Relentlessly.

Chris had started taking on these cringe customers because he said “yes” to every request. He thought saying “yes” was how he would wow them.

Your Big Beautiful Audacious Noble Goal is a driving force for you, and it is your corporation’s purpose. It is not your thing, though. Your thing, your Big Promise, is what you ultimately deliver to your clients and customers. To further clarify, it’s not a specific product or service. It’s what you intend your company to be famous for, that thing

“Who will do this?” (Instead of “How will I do this?”) “Let’s do fewer things, better.” (Instead of “Let’s do more things, faster.”) “How do we halve our efforts to double the output?”

Calling yourself an entrepreneur can be unhealthy. The word is too strongly (and too wrongly) associated with work more, work harder, work endlessly. Instead, starting today, call yourself a shareholder of a business. Or a major shareholder of a small business.

Your job is to scale your business. Your challenge is to think accordingly. Thoughtful, calculated design work is the hardest and most important work of all. Right now. Stop growing. Start scaling.

Big BANG is to eradicate entrepreneurial poverty. My Big Promise to my customers is to simplify entrepreneurship, and I do that through my offers of products (books, videos, swag) and services (education, training, consulting, speaking). Notice how my Big Promise is tied to my Big BANG. Don’t get tripped up on that. Declaring a Big Promise works ev

definition, only one activity can be the most important. You can use the sticky-note exercise to employ deductive logic to find the QBR among all the others. To do this, write each activity on a sticky note. For example, if your Big Promise is extraordinary support, you may have answering phone calls, responding to chat messages, answering emails,