Clockwork, Revised and Expanded: Design Your Business to Run Itself
By definition, a niche is a very narrow group with very consistent needs.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
You need to identify a homologous community that connects repeatedly at one or more congregation points to address their specific needs and wants.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
When you align every aspect of your business with that Big Promise, it provides the level of clarity and certainty you need to design your business to run itself and get your employees on board.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
Productivity is about doing more to increase output. Efficiency is about doing less to increase output.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
Big BANG (Big Beautiful Audacious Noble Goal), her company’s greater purpose.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
Your QBR must be run optimally to make the Big Promise happen. The “to” being the link. When you determine your Big Promise and your QBR, run a quick “to” test to make sure they are linked. For me? I “write books” to “simplify entrepreneurship.” Mrs. Wilkes’ “prepares the best food” to “make it taste like Grandma’s.”
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
You do your QBR to deliver on your Big Promise.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
Big Beautiful Audacious Noble Goal (Big BANG). Often, life-defining moments, traumas, or childhood dreams are catalysts for a personal purpose that your company can serve. The financial trauma I experienced by grossly mismanaging money and seeing my nine-year-old daughter compelled to save our family from financial ruin by volunteering her
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Your job is to scale your business. Your challenge is to think accordingly. Thoughtful, calculated design work is the hardest and most important work of all. Right now. Stop growing. Start scaling.