First up is capability. Capability is what you can do that few can match. If you work for a big company, you might have the capability of a well-known brand or plenty of money for your project; if you work for a tiny startup, you might have the capability to focus and move fast.

capability + insight + motivation = unique advantage

A product visionary who imagines the dream solution for customers (customer lens) A pragmatic engineer who wants to build the product ASAP (pragmatic lens) A marketing wiz on a mission to make the business grow, grow, grow (growth lens) A finance expert intent on maximizing profit (money lens)

During that week in Stockholm, we decided to ignore network size and video quality. Instead,

In practice, the Magic Lenses activity works a lot like the differentiation activity—but instead of one chart, you’ll create several, and instead of competitors, you’ll plot your own competing approaches. Here’s how we do it:

the “market” in “product-market fit” is business jargon for a large group of people who have something in common, and to whom we can sell stuff.

Next, let’s look at the second kind of advantage: motivation. Motivation is the specific reason you’re going after this problem; a fire that burns bright in you but not in others. Motivation is relevant because it turbocharges capability, pointing the way to where and how you should use your strengths.

Give each person time to generate proposals in silence, time to review others’ proposals in silence, and time to form opinions and vote in silence.

Print a Foundation Sprint workbook for each person on the team You can find a PDF with fill-in-the-blank worksheets on theclickbook.com.