Clear Conquered U.S. Airports. Now It Wants to Own Your Entire Digital Identity.

At its core, Clear monetizes trust. When the company verifies a person’s identity, whether that be to enter an airport, a stadium, or buy a beer at a concession stand, Clear is affirming that they are who they say they are. Right now, this verification process means priority access to an airport or stadium security line as a trusted Clear member. B... See more

Clear’s vision for its fingerprint, iris-scanning, and facial recognition business goes beyond kiosks in airports or sports areas — it wants to be a holistic identity verification platform, covering more intimate moments in our everyday lives.

For Clear, an identity verification company that serves airline passengers, the slowdown seemed like an existential threat. Clear’s 5 million members pay for an annual subscription that lets them travel through security lines faster at more than 60 airports and sports arenas around the U.S.