In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.
Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.2
Taste is about preference. When someone has "good taste" they have well-refined preferences. Taste sounds like a snotty term that a sommelier uses, but we all have tastes, even if we're not talking about taste in full-bodied reds from Northern Italy. We have taste in music, taste in design, and taste in literature (even if your literature is banger... See more
We live in a golden age of content, with almost unlimited free learning resources available online. But not everyone is prepared to benefit from it equally. It is only those who know how to harness technology and organize knowledge for their own purposes who will be empowered by the information tidal wave we are now facing.