Clarity vs. Style [UI]

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Now, as far as visualizing everything, any shape or color works, as long as they’re clearly marked in the legend and applied consistently. In our studio, we use the following conventions: Circles for entry and exit points Transition arrows for user navigation Green outline for the happy path

Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)

App interfaces that present the appearance of recommendations can be as important as actual recommendations in determining what culture we consume and how we feel about it. Interface design falls under the tech industry label of “user experience”: the micro-interactions that happen as a user navigates, searches, and clicks.

Kyle Chayka • Filterworld

In Design, we often strive for minimalism—using as little as needed to get a job done or a message across. A key tactic in that aim is to avoid redundancy. [...] But adding game feel requires just the opposite. Our digital products are trapped behind a hard pane of glass. We use the term “touch”, but we never really touch them. To truly Feel a digi... See more

(Not Boring) Software Inc. • The World's Most Satisfying Checkbox

branding’s job is to create a set of distinguishing features to promote awareness and recognizability of a product, then the UX and UI of the company’s websites or apps are the most important vehicle toward influencing choice.

Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)

Use language that is appropriate for the target audience. Use meaningful and consistent labeling. Flatten the structure as much as possible. (Keep subcategories to a minimum.) Make it easy to scan. Use colors or iconography as memory aids. Make it clear what is clickable and what is not. Allow users to easily exit, go back, and understand where the