From interpreting a goal celebration as a logotype to acknowledging the significance of brand critique as much as targeting, @paulalopeznuno and @nicolascevallos reflect on how to balance traditional branding strategies with unconventional approaches. Master Beyond Branding by @folchstudio and @elisava.school is... See more

Let’s talk about Saul Bass, an American graphic designer who created logos for the Girl Scouts, Kleenex, and AT&T. Where I think his artistic style really shines through in film and his work with kinetic type. PS: this video wraps up this series. I’ll be back next week with something new!