Civvies Logo (RIP Concept)

After all, it’s been said that “brevity is the soul of wit.” I also believe that the less alphabet letters are incorporated into the icon, the more conspicuous it can be. I hate when brands use an initial or the entire word(s) in their logo. It’s a cheat, the easy way out. Plus, a brand might be confused for another sharing the same letters. What a... See more