⚡ Circus Adele

But going viral sounds awful. Give me living rooms, tiny venues, a zoom room with 12 people searching for something.

Rogers was one of the first pop stars to achieve fame by unintentionally captivating the Internet, and, strangely, she was also one of the last. These days, virality is not so much a lightning strike as a marketing scheme, reverse engineered by executives and masquerading as serendipity. A. & R. representatives often scout new talent by dissect... See more

The rise of micro-communities as cultural sanctuaries is remarkable. 🪩 As Boiler Room's research reveals, 65% of young people believe true self-expression emerges through authentic community rather than individual performance. This contradicts the prevailing narrative of a narcissistic youth culture obsessed with personal branding. 🏝️ I witnessed... See more

It struck me that there is a third way between opening everything up to everyone and simply keeping traditional staid institutions & models — finding a way to have an inclusive system that allows for intimacy & curation (read: “exclusivity”) within it. Sofar Sounds as a system is incredibly inclusive. An individual Sofar Sounds event is incredibly ... See more