Saved by sari
Churn wars
If a business loses customers, we can now turn that into a metric (churn rate) and benchmark it against an industry average. If the churn rate goes up slightly but most customers upgrade to a higher pricing tier, we can use dollar revenue retention to better understand business performance on a YoY (year-over-year) basis.
Bradley Miles • #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You're a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1)
Subscription businesses allow you to distribute portions of your revenue to people who add value. This isn't rocket science this has been the business model for cable businesses for decades.
Kara Swisher • Sridhar Ramaswamy: Your search history is "incredibly personal"
In the wake of the Summer of Substack, the novelty of launching a newsletter where readers pay directly for your work has given way to the reality of, well, keeping that newsletter up. And keeping those readers happy. And finding new ones when, inevitably, some of those readers decide they’re kind of over you (nicely termed as “churn”). Inevitably,... See more
The Atlantic • A Good Newsletter Exit Strategy Is Hard to Find
Subscriptions are good because you only get paid if your readers believe you’re doing good work. You don’t have to worry about reaching a mass audience, so you can focus on maximizing trust instead of pageviews.