Si vous plafonnez ou si vous chutez, toute l’entreprise doit alors se mobiliser. Inutile de paniquer pour autant, tout le monde passe par là. Mais il est temps de se poser les questions douloureuses : après quels clients devriez-vous arrêter de courir (pour le moment en tout cas) ? De quels clients devriez-vous vous séparer ? Quels sont les modes

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What’s most impressive is that Netflix has increased prices many times in the last decade, on the order of ~10% each time, with little evidence of increased churn.

Yet another source of profit pressure will be much higher churn, due to much lower consumer switching costs.

The subscription model means content providers are paid regularly no matter the quality and quantity of the product. Makes sense – being paid on a regular basis before you make content is awesome, but in this subscription economy, we have lost the ability to place value on each individual film. If the company spends time and energy on only certain... See more