people have to make sense of you before they can care about you, and narrative structure gives them the context they need to figure you out.

Having a canonical prose narrative explaining what you do and why it matters is surprisingly high-leverage. You can send the link to prospective recruits, investors, partners, customers, friends, and press to help them understand you better, faster. You can fundraise with it. You can use it to inspire and align your team. You can spin an entire... See more