Chronically Offline: The Brandification of Belonging
The rise of micro-communities as cultural sanctuaries is remarkable. 🪩 As Boiler Room's research reveals, 65% of young people believe true self-expression emerges through authentic community rather than individual performance. This contradicts the prevailing narrative of a narcissistic youth culture obsessed with personal branding. 🏝️ I witnessed... See more
Paul Venuto • feed updates
I don’t want to sound too much like the "we should improve society somewhat" meme, because obviously, people are going to talk about being less online...online. Social media remains a key arena for discourse about cultural, technological, and social issues. That said, I want to make two points.
First, being offline has become an aesthetic language... See more
First, being offline has become an aesthetic language... See more
Being offline is the hottest thing to post online
Everywhere we go these days, there is talk about community - the developer SaaS tool, the soap brand, and virtually every product I interact with now prominently bears a Community link on their homepage. Personally, I don’t need more Slack groups or things to which I belong. What I want is deeper relationships with specific people where I can be... See more